Thursday, 17 August 2017

Competitive Landscape for Ecommerce Business in Australia

Ecommerce business continues to move from strength to strength in Australia as consumers strongly embrace online shopping trends. More customers are attracted towards online purchasing because of the price advantage that online stores offer in comparison to traditional store based retailers.



One of the main reasons that online stores offer price advantage to their consumers is that they don’t have to pay extra costs associated with physical store such as store rent, cost of labor and other utility expenses. Online stores pass these savings onto the customers and offer affordable prices.

Many international companies continue to lead online retailing business in Australia. Amazon and eBay are the two largest online retailing stores. These retailing stores have made significant investments in establishing their business operations.

Due to evolution in ecommerce stores, consumers have shown their interest and are actively participating in in online purchasing. Based on surveys and reports, Australian ecommerce business is growing at an exceptional rate every year. However, there are many small to medium sized businesses that have less online ecommerce stores. There has been increasing trend in online sales and that percentage is constantly growing annually, so failure to have an online shopping store means it is difficult to grow your business and sales.

More and more retailers are slowly and gradually adapting to online business strategy and are interested to grab the opportunity. Traditional store based retailer’s wants to jump on the online retail business because they don’t want to lag behind in business performance and sales.

When you are considering starting an ecommerce store you also have to take into account your competitors. Never imitate your competitors but look at them as a guide and provide product and services way better than your competitors. Demand for online business is huge but so is competition. Therefore, building a profitable sustainable business with differentiation is extremely important.

The internet retailing stores are offering broad range of products and services at affordable pricing and convenience. The concerns for safe transactions have been reduced and consumers have become more confident in online shopping stores. By the end of 2017, the trend of ecommerce stores is expected to grow and it is going to fuel up the online sales due to ease of accessibility to the online shopping stores via mobile devices. According to current trends, it has been observed that people in Australia are increasingly engaging in online shopping.

In Australia, Logoinn helps all entrepreneurs and business owners with their successful ecommerce ventures and sends them every best wish for a prosperous business.

Tuesday, 2 August 2016

Aim for Success through Unique Logo Design

Logo design is an art. It has progressed as a standout amongst the most encouraging and imaginative procedures in the recent times. As a capable visual and graphic organization in Australia, Logoinn energizes better and more current strategies for visual design tools with a capable group of logo designers. Creatively combining text with visual graphics, professional designers increases the chance of attracting large number of audience.

Logo Design a Success Tool for Businesses
Visual appearance is an imperative and an integral part in the online market. Hence, efficient skills are important to establish an innovative and creative identity for small and large organizations. The appreciation of products and services increases with creative brand identity of the business. Logoinn helps in creating unique identity that enhances customer engagement.

Make Your Website Visually Appealing with Unique Brand Symbol
The company has professional designers that induce creativity and genuineness to brand mark. Visual art is a significant feature of designing and the company specializes in innovative and creative visual designs to generate more traffic on your websites.

Make Your Business More Visible
Using appropriate texts and symbols not only helps to make your design more clear but it also helps in enhancing the visibility of your business. A beautifully created design conveys business message in such a way that it improve the business performance and increases revenues.

Careful Amalgamation of Visual and Typography Art
Our company has potential visual architects that makes a special effort to design symbols in the most captivating and enticing way. As a particular realistic design, our talented designers help organizations frame a powerful correspondence with clients by planning and adjusting designs and images for clients.

Other than logo design services, Logoinn also offers web design services which help clients to make a strong and impressive website design. With our focused group of visual and graphic designers, explore the opportunities of your business and create a mark in the industry.

Concentrate on dazzling the visual alluring of the target audience through our experiential services, for example, logo design, banners ads and other digital marketing ideas. Our accomplished group of designers attempts tenacious endeavors in growing business results and extending the compass of services to the right market and target audience. Get your businesses engaged with target audience by focusing on cost-efficient graphic design services. Logoinn has the potential to build spectacular brand symbol and make it more perceptible using our unique services.

To make your business flourish create your business logo design form Logoinn.

Wednesday, 20 July 2016

Master Card Unveiled Their New Logo Design

For the first time in the two decades Master Card has unveiled its new logo design. Master Card being one of the most noticeable brand across the globe, has taken one most of the crucial decision of redesigning their brand identity.

 The new brand symbol reveals the modernized and simplified red and yellow icon that shares the greater experiences and brand communication. The company has gone back to the basic which shows the overlapping of the two colors i.e. yellow and red circles. Previously the design showed the overlapping the circles with jigsaw whereas the latest version blend both the circles together like a Venn diagram and in between both the circles an orange color section is created.

 The new corporate symbol of Master Card represents the simple and outstanding services that the company offers to the customers across the globe. The designers of the new brand emblem have made it clear that the symbol represents the business is connected with all their customers and the sphere portrays that it is digitally enhancing their lives.

More importantly the brands communication manager has announced that in this digital world all the individuals are globally connected and digitization has allowed everyone to practically perform all the activities. Similarly, Master card also helping its customers to stay connected with the world wherever they go.

The main highlight of the new brand identity is that the brand name has been shifted beneath the circle. Gone are the days when stylish fonts and drop shadows were used for the brand name. This time company has come up with a simple font that is easily visible and simple to read.

This unique update to the brand symbol has come after 20 years and the company last updated the design was in the mid 90’s. However, the circular images were last update in the late 60’s. Most the professional designers have stated that the company has gone back to its roots but at the same time it has utilized the basic characteristics in an innovative way in order to build a creative and coordinated system of colors, typography and shape.

Company has started using their new logo design on all their brand products including the customer cards, digital devices, signage and much more. With their new brand symbol customers along with the designers are equally attracted to the brand mark and the new brand identity has created hype in the market.

Professional designer of Logoinn has the same potential to create a unique logo design for the brand and companies. Logo designers have created brand identity for some of the renowned companies.

If you are looking to create a unique identity for your brand then hire Logoinn designers.

Thursday, 16 July 2015

How to get a creative logo design for your business

The post narrates the significance of creative logo design for the business growth and progress in the market. A creative logo helps the business get a distinctive identity in the market, supporting the marketing collateral.

A creative logo design is much more than a shape, random lines and complex designing. Every graphic artist give efforts, time and thoughts in the designing process to make it interesting, engaging and appealing. The corporate logo represents the entire company and brand, building a strong and favorable business identity. The company logo builds the branding efforts and boosts the marketing collateral.

Business support via creative logo design 


A creative logo leaves a powerful impact on the target audience. With its unique and powerful identity and distinctive style, the people do not mistake it with other brands, also gives it an unforgettable mark. The creative logo is easily recognized among hundreds of logos in the market and easily relates the audience with the company. The creativity in your logo design makes it look appealing and fresh not only today but tomorrow as well. Creativity paves the way for timelessness which your business aims for.

Every business has its own vision and philosophy. Even the close competitors of the same industry do not share the same vision and core branding concept. Here, the logo works as the brand support and aligns with the intrinsic approach of the business. The logo reflects the company vision and core values.

How to get creativity in your business logo?

The first thing the businesses must do is giving the designer a detailed design brief. You must communicate what you expect and desire in your logo. This is a time-saving process eliminating all the unnecessary revisions. This way the designer has the open room to brainstorm the design brief through various angles, preferred by the target audience, and apply the designs on different platforms.

The expert also analyses different logos created by the competitors within the same industry to understand their way of attracting the same target audience. The key is not to imitate but only get inspiration and design a creative symbol for the right impact. It is the creativity of the professional designer that he creates a stunning images aligned with the business philosophy supported by creative brainstorming and technical expertise, resulting in an effective and striking logo design.

With professional designers you have the edge to get a logo which truly reflects the business essence, attracts the relevant audience and convey the core brand concept in one glance. The thorough and in-depth analysis and brainstorming helps with inspirational and creative ideas to come through with striking ideas to pave the designing elements accordingly. 


He creates inspiring and amazing design logo for the clients worldwide. Contact him NOW to get a creative corporate identity.

Friday, 27 March 2015

Boost your work with these pro logo maker tips



Today it is the need of the hour to keep learning and improving the skills to enhance and improve the work and the skills as you go. Same is the case with logo maker team around the globe. It is important for every artist and designer to keep learning so that they excel and grow in their work within the competitive designing industry. Following pro tips will help the amateur and learning artists. These tips are extracted from the professional graphical artists across the globe.


1.       Know your client requirements

Address every client requirement in your logo. It is important that you conduct an effective communication with your client so that you know exactly what they want and what their logo requirements are. Determine the factors to know if your client needs a word mark or a symbol. It depends on the business name, entities, divisions and sub-brands.

2.       Present with Style

A good logo with a poor presentation doesn’t work on clients. But a good logo with good presentation work wonders. Never present your logo project to the client when you or the client is in a rush. Present your logo via various applications such as billboards, store fronts and magazine ads. Presentation skills and style boosts the quality design to convince the client in favour of the logo.

3.       Learning is growing

Keep learning because it helps you grow. It also boosts your creativity and ability to improve your experiences and project quality. If you face any criticism never take it as a personal attack or become negative about it. Learning helps you polish your current skills and make you a pro from an amateur. Remember there is always something new coming your way.

4.       Portfolio & the logo

Make sure that the logo you create and the portfolio it has matches with one another. Portfolio definitely leaves an impression but at the end your logo is important. Therefore, as a logo maker you must extract the right business essence in the logo. It is a challenging job where you need to incorporate simplicity and uniqueness into unforgettable, creative and fresh design.

5.       Dealing with clients

Treat your clients in a welcoming, professional and friendly way. Convince the client to do the dare and go for out-of-the-box logo for a unique business representation. Keep timely and updated communication with the client to fulfil their requirements in simple and distinctive way.
Logoinn congratulates Australia team in reaching the finals of Cricket World cup 2015 after defeating India in the semi-finals. Indeed it is a great achievement. As the Australian team is reaching new heights, you must make your business reach new heights and explore new opportunities with creative and unique designs for your brand marketing collateral.